Magnet

Pull it. Push it. Move it.

As the lead creative strategist for MAGNET, a luxe athletic clothing brand in its early development, I architected a compelling brand identity that marries high-performance activewear with a daring, streetwear-infused edge, filling a market void for gear that effortlessly merges function with audacious style for everyday movement. I crafted the tagline "Pull It. Push It. Move It." to encapsulate MAGNET’s magnetic vitality and adaptability, resonating with active, style-driven individuals. My photography direction established a bold visual language, anchoring MAGNET’s identity in dark, minimalistic studio settings where garments are sculpted by warm, amber-hued light splashes, evoking intimacy, intensity, and kinetic energy with a refined, high-contrast aesthetic. To complement this, I introduced outdoor textures—rugged weathered concrete, windswept sand, and oxidized metal—captured in moody, natural light to ground the brand in tactile authenticity, showcasing garments in dynamic contexts like coastal cliffs or urban rooftops that echo its gritty yet polished spirit. This dual aesthetic, blending sleek studio precision with elemental outdoor grit, underscores MAGNET’s versatility, ensuring visuals resonate across e-commerce, social media, and campaigns. My contributions encompassed defining the brand’s mission, positioning, and comprehensive visual guidelines, establishing a robust platform for future campaigns and product launches.