About

From Blank Page to Full Send.

I’m a creative leader, brand builder, and executive producer who knows how to turn bold ideas into magnetic campaigns. For over a decade, I’ve led storytelling at scale — from high-concept shoots with pro athletes to AI-fueled brand experiments. I bring vision, taste, and execution to every project, with a proven track record of building brands people remember.

I’ve worked with icons like Nike, Lululemon, and Fanatics, crafting stories that move fast and hit hard. Based in Chicago, collaborating anywhere ideas live.

Resume

Core Competencies

Social Media Strategy, Creative Direction, Brand Storytelling, AI-Driven Visual Development, Fan Engagement, Omni-channel Marketing, Data-Driven Personalization, Team Leadership

Professional Experience

Brand Strategy & Storytelling Consultant
Moon Matter (Self-Employed), Chicago, IL
November 2024 – Present

  • Develop bold brand visions and social creative strategies for startups, delivering impactful identities via AI-driven visuals for social media and pitch decks.

  • Craft social media strategies for Instagram and TikTok, enhancing engagement with trend-forward storytelling and preparing clients for investment rounds.


Head of Content Strategy & Storytelling
Fanatics, Deerfield, IL (Hybrid)
March 2018 – November 2024

  • Directed global content strategy, aligning creative and social teams to transform Fanatics into a fan-centric storytelling leader.

  • Created a global brand guide, ensuring consistent visuals on Instagram, TikTok, and in-stadium activations, boosting engagement by 33%.

  • Launched a rapid-response content lab, converting sports moments into shoppable social assets within the day, scaling output by 500%.

  • Managed a global network of 60+ external creatives, driving multimarket campaigns with major sports leagues.

Senior Director of Ecommerce
Fanatics, Deerfield, IL (Hybrid)
May 2014 – March 2018

  • Led e-commerce platform overhaul, delivering a responsive, fan-centric storefront with dynamic personalization, increasing mobile conversion by 22%.

  • Unified marketing, tech, and CX into an agile growth pod, reducing launch cycles by 30% and driving revenue growth.

  • Executed social promotions on Instagram, achieving a 40% increase in customer reactivation.

Director of Marketing
Fanatics, Northbrook, IL
June 2012 – May 2014

  • Built a data-driven marketing engine, optimizing social media and paid media, reducing inefficiencies by 18%.

  • Directed a global network of external creatives, scaling campaign output for fan engagement.

Director of Marketing
Dreams Retail, Northbrook, IL
April 2010 – June 2012

  • Revamped site UX and launched content-led social promotions, increasing conversions by 40% and sustaining double-digit revenue growth.

  • Built an in-house studio, producing 30,000+ images and 2,000+ videos for social and e-commerce.


Marketing Manager (Promoted from Brand Manager)
Dreams Retail, Niles/Northbrook, IL
April 2006 – April 2010

  • Launched 50+ e-commerce sites and led re-platform effort, driving a 42% conversion increase with lifecycle marketing.

  • Managed P&L, quadrupling revenue and opening 12 stores; rebranded FansEdge as a category disruptor.

Education
Bachelor of Science, Business Management and Technology
Northern Illinois University, DeKalb, IL - August 1998 through August 2002

Creative Skills

  • Creative Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Figma

  • AI Visual Tools: Midjourney, Kling, Runway, Magnific