Branding , Content Strategy & App Design
FTBL - Football Winner App
Win Everyday.
FTBL is a startup based out of Switzerland, with the goal of building the ultimate companion app on Telegram. The app is currently live and allows player to bet on live matches, build their own teams that earns passive income, play with friends and place bets between each other. I was brought on to help develop the app along with its visual design. At FTBL, I acted as a fractional CMO and was particularly hands on with the development of brand identity, AI storytelling, and strategy.
Football Winner Hype Video
The video above was created by me to launch the brand. It was made entirely with AI, including the music and AI-generated voiceovers (which appear in other cuts of this video).
Social Collateral
Below are examples of my artwork created for social posts. All artwork was created with the Adobe creative suite as well as multiple AI tools, including Midjourney, NanoBanana and Kling, amongst others.
